Academic Calendar

DESN – Design

DESN 110
Design Studio I: Visual Organization, Composition and Visual Language
3 Credits          Weekly (2-2-0)

This course introduces the foundational elements and principles of two- and three-dimensional form as they relate to visual communication. Design process and problem solving through project-based studies are emphasized as students acquire the fundamentals of visual language, composition and colour. This course also introduces students to the principles of visual perception and communication theory.

DESN 120
Design Software I
3 Credits          Weekly (2-2-0)

This course introduces the digital work environment of a visual communication designer. Students develop a foundation of software skills while attending to best practices of reliable organizational and file management habits, suitability of software application for a variety of production outcomes and technology problem solving skills.

DESN 131
Typography I
3 Credits          Weekly (2-2-0)

Students are introduced to the history of letterforms, and the use of typography as it relates to visual communication design. Terminology, systems of measurement, type families and classification are explored, while students study the structure and layout of the printed page. There is special emphasis on the fundamentals of legibility, readability and hierarchies of information, while the typographic grid is introduced and put into practice in basic layouts. Students experiment as well with the expressive potential of type as image. Note: Students cannot obtain credit in both DESN 131 and DESN 230.

Prerequisites: DESN 110 and DESN 120.

DESN 150
Image Structure and Meaning
3 Credits          Weekly (2-2-0)

Students develop visual sensitivity through the creation of static and dynamic images using photography and video. Composition, framing, viewpoint and use of light are studied and practiced as students visually explore the world around them. Students research a range of subject matter in order to develop a message as well as compose, shoot and edit photographs and video. Special consideration is given to the relationship between composition and communicative value. This course also introduces students to the basic principles of communication theory and selected aspects of the history of the lens arts.

DESN 171
History of Visual Communication Design
3 Credits          Weekly (3-0-0)

The history of visual communication design from antiquity to the present is explored through discussion of the development of visual language; the relationships between fine arts and the commercial arts; technological, socio-cultural and theoretical innovations that influence visual communications; graphic style; and, the social and political climates that defined each era. Students discover the works of graphic design, movements, styles, principles and theories. Credit may be obtained in only one of DESN 270 or DESN 171.

Prerequisites: ENGL 102.

DESN 200
Drawing for Illustration
3 Credits          Weekly (2-2-0)

Students explore the communicative potential of illustration as a visual medium. The human figure, natural and manufactured forms are rendered through traditional illustration techniques. Through creative, aesthetic and expressive choices, students are challenged to resolve the illustration of visual concepts.

Prerequisites: DESN 203.

DESN 203
Concept Visualization
3 Credits          Weekly (2-2-0)

This course fosters creative thinking through brainstorming, rapid visualization, sketching and storyboarding. Design concept and ideation are emphasized as students are challenged to express original ideas on paper. Students develop a visual vocabulary for the exploration and representation of ideas through the study of line, gesture, media and mark-making, observational exercises and other drawing techniques. Note: Students cannot obtain credit in DESN 203 and DESN 100 or DESN 103.

DESN 205
Design Studio II: Process, Audience, and Context
3 Credits          Weekly (2-2-0)

This course introduces students to design thinking. The role of the designer, design research, and design process are introduced in a project-based context, as students are challenged to develop concepts, rationales and basic formal solutions to real-life design problems. Principles of visual communication theory are introduced. Students who have taken DESN 210 cannot receive credit for this course.

Prerequisites: DESN 110, DESN 120, DESN 150.

DESN 220
Design Software II
3 Credits          Weekly (2-2-0)

Students gain a professional understanding of file assembly techniques, refining their ability to build and manage complex production files for digital and offset output. Students study the functions of, and relationships between, software production applications used in the design and pre-press stages of current printing and publishing technologies. Multi-page print and dimensional projects allow for advanced application and integration of typography, illustration, image production and manipulation, colour, bindery, and finishing techniques. Note: Students cannot obtain credit in both DESN 220 and DESN 210.

Prerequisites: DESN 120.

DESN 231
Typography II
3 Credits          Weekly (2-2-0)

Students continue the study of typography as an essential component of visual communication design. This course advances knowledge of the interrelationship of content and form, while exploring the integration of type and image, the use of grid systems, and the expressive potential of typography. There is special emphasis on analysis of content and concept; organization of information and visual hierarchy; legibility and readability; excellence in the mechanics of type; and the application of typographic systems for a variety of publication types. Principles of the design of information and the display of quantitative data are introduced. Students also further develop software skills to adhere to industry standard practices of production. Note: Students cannot obtain credit in both DESN 231 and DESN 330.

Prerequisites: DESN 131 and DESN 203.

DESN 240
Introduction to Digital Experience Design
3 Credits          Weekly (2-2-0)

Students are introduced to the field of user experience design, applying design processes, methods and visual design skills to the creation of digital products such as websites and software applications (apps). Students learn to recognize audience behaviours, translate them into user goals and tasks, and incorporate these tasks into visual interface designs. Interface designs may be translated into clickable prototypes using industry-standard tools. While developing creative and technical skills in the medium, students design and manage digital projects from research to conceptualization to refined designs. Note: Credit can only be obtained from one of the following: CMPT 250, DESN 240 or DESN 242.

Prerequisites: DESN 205 AND DESN 131.

DESN 242
Introduction to Digital Experience Design for Non-Designers
3 Credits          Weekly (2-2-0)

Students are introduced to the field of user experience design, applying design processes, methods and visual design skills to the creation of digital products such as websites and software applications (apps). Students learn to recognize audience behaviours, translate them into user goals and tasks, and incorporate these tasks into visual interface designs. Interface designs may be translated into clickable prototypes using industry-standard tools. While developing creative and technical skills in the medium, students design and manage digital projects from research to conceptualization to refined designs. Note: Credit can only be obtained from one of the following: CMPT 250, DESN 240 or DESN 242.

Prerequisites: 12 Credits.

DESN 250
Introduction to Photography
3 Credits          Weekly (2-2-0)

Using a DSLR camera and accessories, students explore photography as a tool of communication. Through the practice of photographic techniques, students develop the photographer’s sensibilities for composition, exposure, lighting and camera operation. Creative decisions, both technical and aesthetic, are emphasized. Master photographers are studied to inspire and develop a critical vocabulary.

Prerequisites: DESN 120 and DESN 150.

DESN 260
Introduction to Video
3 Credits          Weekly (2-2-0)

This course introduces the communicative possibilities of video, focusing on creative vision, acquisition, and editing. Students engage in the creative process, produce short video projects, and learn how to creatively utilize video assets. Students will explore how audio and visual editing techniques influence the message and viewer perception.

DESN 261
Motion Graphics I
3 Credits          Weekly (2-2-0)

Students create visual narratives with motion typography and animation. The principles of motion, time, colour, sound and space are explored as students learn to apply the tools and techniques of the motion graphics designer to creative animated visual sequences.

Prerequisites: DESN 131 and DESN 260.

DESN 271
History of Modern Design and Material Culture
3 Credits          Weekly (3-0-0)

This course introduces students to the history of Modern design and material culture. Students will examine the relationship between visual and material culture and major socio-economic and cultural formations of modernity such as industrialization, mass production, mass media, urbanization, technology, progress, consumption and lifestyle. Artifacts of western and non-European culture including art, architecture, furniture, products, interior design, clothing, and visual communication design are examined in the context of design history.

Prerequisites: DESN 171 and one of ENGL 103, ENGL 104 or ENGL 105.

DESN 290
Business of Design
3 Credits          Weekly (3-0-0)

In this course students learn business skills that designers need to effectively work as a practicing visual communication designer. Topics include time and file management, management of client relations, team building and subcontracting, marketing and self-promotion, negotiation and pricing, ethical and legal standards of practice. Students will also be given an introduction to portfolio development. Guest speakers provide real-world examination of the professional practice. Note: Students may receive credit in only one of DESN 290 or DESN 390.

Prerequisites: DESN 220, DESN 240 and DESN 310.

DESN 295
Field Placement
0 Credits          Total (0-0-105)

The opportunity to establish working relationships and observe the real-world workplace is central to this course as students experience the pace and demands of a design agency or communications department. Working under the supervision of a professional practicing designer, students apply the skills learned in course work and demonstrate the techniques, methods and problem solving expected of a professional designer. NOTE: Students cannot obtain credit in both DESN 295 and DESN 391.

Prerequisites: Minimum grade of B+ in DESN 231, DESN 240, and DESN 310.

DESN 300
Illustration Techniques
3 Credits          Weekly (2-2-0)

Students develop the technical, conceptual and expressive illustration skills to design, prepare and produce illustration work for commercial outcomes. The history, use and trends in hand-rendered and digital illustrative design are also explored as students experiment with a wide range of media and stylistic techniques. Study, practice and assignments focus on the development of illustration concepts and principles of composition.

Prerequisites: DESN 200.

DESN 310
Design Studio III: Concept and Communication
3 Credits          Weekly (2-2-0)

With a focus on concept development, students explore communication theory-in-practice. There is a special emphasis on content, context and audience; messages that inform, instruct and persuade; and, the ideation stage of the design process. Students are challenged to stretch their creative capacity and go beyond the common-place in order to conceive, execute and present original solutions to complex design problems.

Prerequisites: ARTE 110, DESN 131, DESN 171, DESN 203, DESN 205 and one of ENGL 103, ENGL 104 or ENGL 105.

DESN 311
Corporate Identity Design and Branding
3 Credits          Weekly (2-2-0)

Students explore the principles of product and corporate identity and the visual communication of comprehensive brand experiences through the examination of brand positioning and brand case studies. With an emphasis on design process, students create and execute a range of brand identity programs, developing a consistent and appropriate visual voice for multiple applications.

Prerequisites: DESN 310, DESN 231.

DESN 313
Information Design I
3 Credits          Weekly (2-2-0)

Students examine the processes by which information can be organized and presented visually so that it is understandable and useful to the viewer. The design of diagrams, symbols, charts, infographics, and orientation systems are explored with a special emphasis on information analysis, architecture and visualization.

Prerequisites: DESN 231 and DESN 380.

DESN 314
Environmental Graphic Design
3 Credits          Weekly (2-2-0)

This studio course introduces students to graphic design principles and practices specific to the design of informational and directional graphics for the built environment. Students engage in a mix of theoretical and practical production activities to develop critical and applied understanding of graphic design for three dimensional application. With an emphasis on wayfinding and place making, students design effective solutions that consider form and user experience as it relates to information, environment and cultural context.

Prerequisites: DESN 310.

DESN 315
Visual Narrative and Storytelling
3 Credits          Weekly (2-2-0)

The focus of this course is the exploration of visual narrative forms and their role in visual storytelling. Contemporary visual narrative theories guide student projects as they explore and discuss their effect on storytelling. Students stretch their image-making and design abilities to tell dynamic stories in visual form, while choosing appropriate media, narrative structure, pace, rhythm and sound, in order to elicit an emotion in the viewer.

Prerequisites: DESN 310 and one of DESN 200, DESN 250 or DESN 260.

DESN 316
Branded Environments
3 Credits          Weekly (2-2-0)

This course explores brand identity when it is visually and spatially applied to the built environment. Students extend the audience's experience of a brand into three dimensions through the use of visual and sensory cues, including environmental graphics, signage, identity systems and finish materials selection.

Prerequisites: DESN 311.

DESN 317
Publication Design
3 Credits          Weekly (2-2-0)

In this advanced course, students examine and compare the anatomy and overall design characteristics of editorial publications, catalogues, and books with a focus on audience, style, format and organization. Students experience the publication process, from initial client meetings to final production. Working alone and in teams, students develop and defend solutions that address the communication needs of these varied publication types, while planning and adhering to industry standards of production workflow.

Prerequisites: DESN 220, DESN 231, DESN 310 and DESN 313.

DESN 318
Advertising Design I
3 Credits          Weekly (2-2-0)

In this course students focus on marketing and advertising design principles in the studio environment. Importance is placed on process, analysis, and the development of creative solutions. The advertising message, formats for common ad copy, and production methods are considered as students design several advertising campaigns.

Prerequisites: DESN 311.

DESN 331
Typography III
3 Credits          Weekly (2-2-0)

This course provides students with an in-depth study of typography as an essential component of visual communication design. Complex content, grid systems, and advanced typographic systems are put into practice in increasingly sophisticated multi-page publications for a variety of formats and media. These advanced projects include proposal writing, research, documentation of process and findings, and verbal presentation of final work.

Prerequisites: DESN 231.

DESN 340
Web Design & Development I
3 Credits          Weekly (2-2-0)

Students expand their website design skill set and user experience design knowledge to code responsive websites using HTML and CSS. They learn how their design decisions are affected by a greater knowledge of the web technology that is used to build their websites. Information architecture is also emphasized, where students must label, structure and prioritize content according to client needs and target audience profiles. Responsive design concepts, processes and techniques are also taught to ensure websites are usable and engaging in a mobile, tablet or desktop environment. Students also learn how to publish their websites on the Internet.

Prerequisites: DESN 240, DESN 242 or CMPT 250.

DESN 342
Digital Experience Design Theory, Methods, and Issues
3 Credits          Weekly (2-2-0)

Students learn how to strengthen their interface design decisions by using participatory research and testing methods, interaction and usability theories. Research methods are explored by learning their benefits, context of usage, implementation techniques and data analysis strategies. Informed by the findings of this research, students design a digital product from strategy to high-fidelity visual prototype.

Prerequisites: DESN 240, DESN 242 or CMPT 250.

DESN 344
Interaction Design I
3 Credits          Weekly (2-2-0)

Designers wireframe and prototype software applications (apps) and other high interactivity digital products using the latest industry tools. Students learn how to turn a user's needs into product concepts, task flow diagrams, wireframes, and finally high-fidelity prototypes. Interface design patterns and interaction design principles are used to create interactive digital products. Note: Credit can be obtained in only one of DESN 344 OR DESN 241.

Prerequisites: DESN 240, DESN 242 or CMPT 250.

DESN 350
Photo Lighting, Production, and Styling
3 Credits          Weekly (2-2-0)

Students explore lighting, production and styling within the context of advertising and editorial photography as an integral component of visual communication in design. Students build upon prior courses to employ creative process and advanced camera techniques in the creation of compelling photographic imagery. Note: Students cannot receive credit in both DESN 350 and DESN 251.

Prerequisites: DESN 250.

DESN 352
Image Manipulation and Post-Production
3 Credits          Weekly (2-2-0)

Students use image manipulation and post-production techniques to influence the communicative impact of an image. Industry standard software is used to create, process, and modify images that effectively responds to a creative brief. Note: Students cannot receive credit in both DESN 352 and DESN 252.

Prerequisites: DESN 250.

DESN 361
Motion Graphics II
3 Credits          Weekly (2-2-0)

This course examines advanced topics and practices in motion graphic production. Students explore the communicative potential of motion graphics in a project-based and peer-oriented context. There is special emphasis on concept development, asset management and motion branding. Students also explore advanced animation techniques including: compositing, character animation and code driven animation.

Prerequisites: DESN 261.

DESN 380
Design Research
3 Credits          Weekly (3-0-0)

This course introduces research methods commonly used by designers within a human-centered approach. Students examine case studies of innovative design solutions and they discuss the challenging psychological, social, political, economic, and environmental contexts of design projects in order to learn how research and design work together. Through the design process students will conduct research using appropriate methods.

Prerequisites: DESN 205 or DESN 242 and one of ENGL 103, ENGL 104 or ENGL 105.

DESN 393
Multi-disciplinary VCD Studio
3 Credits          Weekly (2-2-0)

Students from related disciplines (Arts and Cultural Management, Communication Studies, Business, etc.) form teams with design students to work on a project. Each team must identify a problem, complete research about the problem, interview stakeholders and potential audience, identify constraints and opportunities, create communications plans, design mockups for possible solutions, evaluation solutions, and possibly execute the solution based on the mockup evaluations. Students will be expected to manage their own project using project management skills taught in previous courses.

Prerequisites: Minimum grade of B- in DESN 240, DESN 310 and DESN 311.

DESN 395
Internship
3 Credits          Total (0-0-290)

Students complete a full-time, eight-week supervised workplace learning experience where they apply and test their design skills and knowledge. The opportunity to establish working relationships and observe the real-world workplace is central to this course as students experience the pace and demands of a design agency, in-house communications shop or related department. Working under the supervision of a professional practicing designer, students apply the skills learned in course work and demonstrate the techniques, methods and problem solving expected of a professional designer.

Prerequisites: Minimum B+ in DESN 290, DESN 310, and DESN 313.

DESN 400
Applied Illustration
3 Credits          Weekly (2-2-0)

Students apply techniques and strategies from previous illustration courses to address particular client needs using process and methods that are unique to commercial illustration practice. Importance is placed on conceptual and expressive illustration skills to design, prepare and produce illustration work for commercial outcomes.

Prerequisites: DESN 300.

DESN 410
Design Studio IV: Applied Design Research
3 Credits          Weekly (2-2-0)

Students conduct an applied research project that is partially student-driven. This course builds on the literature and learning outcomes from DESN380. Specific attention is given to the approaches and methods used to understand users/audiences in design practice. In this course, students develop a project proposal, select research methods, conduct a study, and propose a design solution based on research findings. Students can use the research completed in DESN 410 as a basis for the project work to be conducted in DESN 415.

Prerequisites: DESN 271, DESN 311 and DESN 380.

DESN 413
Information Design II
3 Credits          Weekly (2-2-0)

This course builds upon principles and methodologies introduced and developed in the previous information design course. Emphasis is placed on data visualization and allowing the student to choose an appropriate medium to deliver the end product.

Prerequisites: DESN 313.

DESN 414
Experiential Design
3 Credits          Weekly (2-2-0)

This intra-disciplinary studio course focuses on the design of storytelling and multi-sensory experiences for cultural, commercial, and entertainment purposes in public spaces or other environments. Importance is placed on interpretive planning, design for specific audiences, the integration and manipulation of objects, and the communication of complex ideas in the built environment is explored.

Prerequisites: DESN 314.

DESN 415
Design Studio V: Capstone
3 Credits          Weekly (2-2-0)

This is a capstone course where students demonstrate proficiency in the different subject areas taught throughout the program. In a self-directed format, students identify a design problem, then plan, research and execute design solutions to meet the required objectives. There is an emphasis on design research and methods, design process, proposal writing, presentation, and quality and appropriateness of end forms.

Prerequisites: DESN 410.

DESN 417
Book Design
3 Credits          Weekly (2-2-0)

In this advanced course, students explore traditional, non-traditional, and digital book forms. Students will experience the process of book creation at all stages of development, ending with a final product that will be self-published, either in print or in online formats. There is a special emphasis on format, layout, and typography; concept development; and the adherence to industry standard practices of production.

Prerequisites: DESN 317.

DESN 418
Advertising Design II
3 Credits          Weekly (2-2-0)

This course focuses on the development of comprehensive advertising campaigns that incorporate both traditional and non-traditional approaches such as social media and viral and guerrilla marketing to advertising design and communications.

Prerequisites: DESN 318.

DESN 440
Web Design & Development II
3 Credits          Weekly (2-2-0)

This is the capstone course for students focusing on website design. All technical skills, usability theories, information architecture concepts and research methods learned in previous courses are combined and put into practice. An emphasis on Content Management Systems (CMS) and HTML/CSS frameworks offers students insight into how the majority of websites are deployed on the internet. NOTE: Student cannot obtain credit in both DESN 440 and DESN 343.

Prerequisites: DESN 340.

DESN 442
Information Architecture
3 Credits          Weekly (2-2-0)

This course introduces the student to Information Architecture (IA) principles and methods. Adopting a design approach to IA, students apply principles of human information interactions to assess, design, and organize large websites and other digital information spaces.

Prerequisites: DESN 240, DESN 242 or CMPT 250.

DESN 443
Multi-disciplinary Digital Experience Design Studio
3 Credits          Weekly (2-2-0)

Students from multiple disciplines (digital experience design, computing science, business, etc.) form teams to work on a project. Each team must identify a problem, complete research about the problem, interview stakeholders and potential end-users, identify constraints and opportunities, design prototypes for possible solutions, evaluate prototypes, and build the solution based on the prototype evaluations. Students will be expected to manage their own project using the project management skills taught in previous courses.

Prerequisites: DESN 342 and DESN 344 and consent of the department.

DESN 444
Interaction Design II
3 Credits          Weekly (2-2-0)

Building upon skills and methods from Interaction Design I, students learn how to design experiences and interfaces for apps that will be delivered using various form factors: mobile, tablet, desktop, wearable, virtual. Projects are more open-ended and require students to be problem identifiers not just problems solvers, using startup or design entrepreneurship theory and best practices. Note: Students cannot obtain credit in both DESN 444 and DESN 341.

Prerequisites: DESN 344.

DESN 445
Service Design
3 Credits          Weekly (2-2-0)

In this course, students take a holistic approach to user experience design (UXD) that goes beyond a single channel or device. They identify and map digital and non-digital touchpoints of a service ecosystem in order to design and orchestrate a seamless experience across multiple channels such as websites, mobile app, social media, wearable device, and built environments.

Prerequisites: DESN 344 and, DESN 342 or DESN 380.

DESN 480
Design Issues Seminar
3 Credits          Weekly (3-0-0)

This course challenges students to reflect on some of the major issues facing designers and the design profession. Students develop a broader and deeper understanding of the historical and contemporary context of an issue through research, discussion and presentation. Issues across design disciplines are critically examined through design theory, problems and practice. The specific topics covered in any given year will be selected by the instructor. Note: Students cannot obtain credit in both DESN 480 and DESN 381.

Prerequisites: DESN 271.

DESN 485
Special Topics in the Design Field
3 Credits          Weekly (2-2-0)

This advanced course provides an opportunity of an in-depth study of special topics and current issues in visual communication design. The topic for the course varies year to year and is announced prior to registration. Specific prerequisites for each topic are also specified, and students are advised to check the descriptions prior to requesting permission from the Chair.

Prerequisites: DESN 240, DESN 310 and DESN 380.

DESN 486
Individual Study
3 Credits          Total (0-0-15)

This individual study course provides senior students with an opportunity to explore a design topic in greater detail than in any currently offered design courses. The student works in consultation with and under the supervision of a member of the department with the requisite expertise. An individual study course includes directed reading and literature search, and/or field or applied design research. Students may opt to execute a design project proposed through a prior individual study course or Studio. Note: This course may be taken twice for credit. Prior to enrollment, the student must submit a description of a project and obtain signed authorization from a supervising professor.

Prerequisites: 30 credits of DESN coursework including DESN 380 and consent of department.