Academic Calendar

Public Relations Diploma


Faculty of Fine Arts and Communications

The Public Relations diploma offers a unique opportunity for people with previous post-secondary education to ready themselves for an exciting new career in communications in less than a year.

Public relations is a vibrant, dynamic field in the business environment, simply because organizations are being challenged by their publics – clients, shareholders, communities, employees – to do a better job of communicating.

This program has an excellent, nationwide reputation in the business community. It focuses on training students to be functional, entry-level practitioners the minute they leave the program. While theory receives the necessary attention to develop the students’ understanding of the “big picture” and the potential for growth, the primary goal of the program is to give students the practical tools and skills to make an immediate, positive contribution.

Critical-thinking skills, problem-solving ability, creativity and the ability to rise to a challenge are all valuable assets in this fast-paced program. Group work is extensive and students must work effectively in a team setting. Students should have excellent language skills and be prepared to excel in writing.

This program begins in the fall and consists of 35 credits over three terms. Students are required to complete a two-month practicum in the spring term.

Career Potential

Graduates find employment in all levels of government, education and health-related organizations, professional associations, resource sectors, private companies, not-for-profit, media – just about any organization dedicated to strategic, timely and relevant communication.

Contact Information


Program Requirements

The following program requirements are needed to complete the credential. Refer to the Student Plan as this plan identifies the usual course schedule.

PREL 213Business Fundamentals for Communicators3
PREL 230Public Relations Fundamentals and Practice3
PREL 233Media Relations and Mass Media3
PREL 238Public Relations & Digital Media3
PREL 240Integrated Marketing Communications3
PREL 241Writing for Public Relations3
PREL 242Internal Communications and Organizational Dynamics3
PREL 245Communications Research and Planning3
PREL 246Issues and Reputation Management3
PREL 250Professional Practicum5
PROW 211Writing Fundamentals3
Total Credits35

Course Substitutions

List of Course Substitutions
Credit Earned in: May Be Substituted for Credit in Program Course:
BCSC 100 PROW 211
PROW 100 PROW 211
BUSN 201 PREL 213

Student Plan

Students must follow the Student Plan (listed below) to complete this credential in the year(s) indicated by the plan. Students must consult with a program Academic Advisor regarding any deviation from the Student Plan, as this may extend the time it takes to complete the program.

Year 1
Term 1CreditsTerm 2CreditsTerm 3Credits
PREL 2133PREL 2333PREL 2505
PREL 2303PREL 2403 
PREL 2383PREL 2413 
PREL 2453PREL 2423 
PROW 2113PREL 2463 
 15 15 5
Total Credits 35

Admission Requirements

Applicants may be admitted to the following:

Regular Admission

To be evaluated through the Office of the University Registrar

Applicants must have a minimum of 30 post-secondary credits, including a post-secondary English course with a minimum grade of C+.

Additional Admission Criteria

All applicants must meet the following:

1. English Language Proficiency

To be evaluated through the Office of the University Registrar

Applicable to All Admission Categories

All applicants must meet an acceptable level of English language proficiency. We will require official documents such as high school or post-secondary transcripts or proof of successful completion of standardized language evaluation. Full details are available in MacEwan University’s academic calendar or online at