Public Relations Diploma
School of Business
The Public Relations diploma offers a unique opportunity for people with previous post-secondary education to ready themselves for an exciting new career in communications in less than a year.
Public relations is a vibrant, dynamic field in the business environment, simply because organizations are being challenged by their publics – clients, shareholders, communities, employees – to do a better job of communicating.
This program has an excellent, nationwide reputation in the business community. It focuses on training students to be functional, entry-level practitioners the minute they leave the program. While theory receives the necessary attention to develop the students’ understanding of the “big picture” and the potential for growth, the primary goal of the program is to give students the practical tools and skills to make an immediate, positive contribution.
Critical-thinking skills, problem-solving ability, creativity and the ability to rise to a challenge are all valuable assets in this fast-paced program. Group work is extensive and students must work effectively in a team setting. Students should have excellent language skills and be prepared to excel in writing.
This program begins in the fall and consists of 35 credits over three terms. Students are required to complete a two-month practicum in the Spring term.
Graduates find employment in all levels of government, education and health-related organizations, professional associations, resource sectors, private companies, not-for-profit, media – just about any organization dedicated to strategic, timely and relevant communication.
Program of Study
|BUSN 201||Introduction to Sustainable Business||3|
|PREL 230||Public Relations Fundamentals and Practice||3|
|PREL 238||Public Relations & Digital Media||3|
|PREL 245||Communications Research and Planning||3|
|PROW 211||Writing Fundamentals||3|
|PREL 233||Media Relations and Mass Media||3|
|PREL 240||Integrated Marketing Communications||3|
|PREL 241||Writing for Public Relations||3|
|PREL 242||Internal Communications and Organizational Dynamics||3|
|PREL 246||Issues and Reputation Management||3|
|PREL 250||Professional Practicum||5|
The minimum passing grade for a course at MacEwan University is a D unless otherwise noted next to the appropriate course in the program of study.
|Credit Earned in:||May Be Substituted for Credit in Program Course:|
|BCSC 100||PROW 211|
|PROW 100||PROW 211|