Academic Calendar

Marketing Major - Honours Designation

The marketing major curriculum provides students with both breadth and depth of study in general education, core business topics and marketing-specific study. The Marketing major focuses on marketing fundamentals, strategy, analysis and quantitative measurement. The focus on marketing strategy will provide students with an understanding of the marketing function and how that aligns with other organizational functions. Marketing research drives not only promotion (of which advertising is one small component) but also price, placement and product decisions. Any business strategy must begin and end with consumer needs. Consumer research is vital to the success of every aspect of a market offering, including the nature of the product itself. Students will undertake projects that involve conducting research and analyzing marketing metrics.Students will be prepared for strategic roles in public, private and non-profit organizations’ marketing departments as well as other departments in which marketing is a key component. The context in which students will be studying includes local, national and international marketing initiatives.

Program of Study

Course ID Course Name Credits
Major Requirements
MARK 310Consumer Behaviour3
MARK 312Marketing Research3
MARK 314Marketing Metrics3
MARK 403International Marketing3
MARK 440Strategic Marketing3
Select 6 credits from the following:6
Service Marketing
Electronic Marketing
Business to Business Marketing
Personal Selling and Sales Management
Product Management
Sustainability and Responsible Marketing
Independent Studies in Marketing
Honours Designation Requirements
BUSN 396Advanced Quantitative Research Methods for Business3
BUSN 397Advanced Qualitative Research Methods for Management3
BUSN 496Senior Honours Seminar3
MARK 499Honours Thesis - Marketing3
Select one senior 400-level course as approved by faculty advisor3
Elective Requirement
Non-Business Electives21
Open Electives6
Total Credits63

Course Substitutions

Credit Earned in: May Be Substituted for Credit in Program Course:
ACCT 111 & ACCT 161 ACCT 311
ACCT 218 & ACCT 268 ACCT 322
ENGL 101 ENGL 102 & ENGL 103
MGMT 223 ORGA 330
ORGA 214 ORGA 314
ORGA 233 ORGA 433